May is Skin Cancer Awareness Month. To spread the word about skin cancer prevention, we are publishing an article every Friday in May on the topic.
Skin cancer is the most common form of cancer in the United States and yet one of the most preventable. Its main cause is no mystery: the sun’s ultraviolet (UV) rays. Here in Texas, we cannot stress enough the importance of applying sunscreen before going outdoors.
Enter Elta MD
The Elta MD line of broad-spectrum sunscreen products was recently awarded a “2017 Best Beauty Buy” by InStyle Magazine. Their products are also recommended by The Skin Cancer Foundation and by dermatologists nationwide.
What makes Elta MD suncreens so special?
They are all formulated with zinc oxide. Zinc oxide is a natural mineral that is safe on even the most sensitive skin, including post-procedure skin and that of children 6 months or older. Because zinc maintains its protective ability in the sun, it is more photo-stable than chemical ingredients used in other product lines.
Broad-spectrum SPF outshines all others
Zinc oxide’s natural properties are what makes all Elta MD sunscreens broad-spectrum. In other words, zinc naturally reflects and reduces the broadest range of UVA (aging) and UVB (burning) ultraviolet rays. Too much exposure to either form of sun radiation can eventually cause skin cancer. Tests have demonstrated that zinc oxide reduces the risk of skin cancer more effectively than most other sunscreen ingredients.
As for SPF (sun protection factor), it represents a relative measure of how long your skin will be protected from UVB rays (not UVA). Elta MD products start at SPF 30, which blocks 97 percent of UVB rays. SPF 50 is their highest, providing 98 percent blocking protection. Only broad-spectrum sunscreens with an SPF value of 15 or higher can claim to reduce the risk of skin cancer and early skin aging if used as directed with other sun protection measures.
Heat is also a factor
Elta MD sunscreens are designed to stand up to high temperatures. Anyone who has ever experienced South Texas heat knows just how hot it can get down here! The ingredients of other suncare products may separate as the temperature rises, but not Elta MD. Its sun protection properties are not affected by temperatures up to 122 degrees F (50 degrees C), the maximum at which the product is tested. However, exposure to even higher temperatures is a misuse of the product and not recommended.